Identifying the best methods for marketing your commercial property for sale depends on a number of important factors and, as with marketing for any product or service, you may find that a mix of mediums and techniques secures the best outcome.
Commercial property sales are usually marketed using:
- Site boards and estate signage
- Property brochure
- Targeted mailings – direct mail & email
- Press coverage – newspaper & magazine advertising
- Listings on the agent’s website & commercial listing websites such as Rightmove, Zoopla, Estates Gazette
- Video tours
- Professional photography
- Open house events
- Mailing lists – most agents will have registered applicants who have expressed an interest in buying a specific type of commercial property
Understanding market interest and sale value
This is crucial, as it is likely that your marketing budget will be proportionate to how much you hope to make from the sale. To a certain extent, the sale value will be influenced by whether your property will appeal to a local, regional or national market. The wider the appeal, the higher the sale value – in theory.
For example, a large office complex with specifications and facilities that would suit the needs of a national blue chip organisation might attract interest throughout the UK, whereas a small local shop may have a much narrower local appeal.
Selling a commercial property requires planning, excellent execution of the right marketing techniques and a strong understanding of the market from which interest is anticipated, as well as the property itself. By choosing a company with a strong commercial portfolio, you have a much better chance of receiving the marketing support you need to secure the best sale.
Working with commercial property specialists
At Kempton Carr Croft, we have an experienced commercial agency team that works with landlords and property managers to put together marketing strategies to sell, lease and acquire commercial buildings, sites and investments across the Thames Valley
As surveyors, we are aware of any local planning constraints that might affect buyers representing specific business types and can advise you on how to market your property accordingly.
Need advice or services?
We have an experienced commercial agency team operating through out Bucks and Berks. Use our contact form to get in touch with Mitchell Brooks, Head of Agency.
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